Drs. Foster & Smith Implements Coremetrics to Fine Tune Marketing Campaigns and Increase Cross Sell/Up Sell Revenues.

Coremetrics LIVE Profiles Will Play a Vital Role in Understanding Customer Behavior and Enhancing the Customer Experience

SAN MATEO, Calif., Oct. 17 /PRNewswire/ -- Coremetrics, the leading provider of hosted Web analytics and precision marketing solutions, today announced that Drs. Foster & Smith has implemented Coremetrics as the Web analytics foundation in an initiative to better understand traffic on the company's Web sites, with the goal of enhancing e-mail campaigns and cross sell and up sell activities. Since its inception more than two decades ago, Drs. Foster & Smith has become the largest cataloger and largest online seller of pet supplies in the U.S., serving millions of pet owners from coast to coast. Annual online sales have grown to more than $100 million since the company launched its first Web site in 1998.

"Coremetrics will play a key role in enhancing the online experience for our customers, which goes to the heart of our customer-centered philosophy and commitment to superior service," said Gordon Magee, Internet Marketing and Analysis Manager for Drs. Foster & Smith. "The ability of Coremetrics to capture in-depth data on customer behavior will allow us to create responsive email campaigns and improve our cross sell and up sell offerings. The end result will be a more personalized and satisfying experience for our customers."

Coremetrics offers the only hosted Web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Drs. Foster & Smith plans to leverage Coremetrics LIVE Profile data to gain insight into where customers are experiencing problems on the company's Web sites, zeroing in on areas where the company needs to improve load times, eliminate confusing fields and messages, or remove dead- end links.

"The Drs. Foster & Smith organization is all about empowering pet owners by offering education and quality products," said Joe Davis, president and CEO of Coremetrics. "Coremetrics LIVE Profiles will enable this forward-looking company to gather detailed customer information that drives improvements in its Web site and supports integration with call center data to provide a comprehensive picture of customer behavior, needs, and expectations. This focus on customer satisfaction will strengthen customer loyalty and further enhance the success of the Drs. Foster & Smith Web sites."

Drs. Foster & Smith has been providing pet owners with veterinary advice and quality pet supplies at affordable prices for more than 20 years. Since opening its four veterinary clinics in northern Wisconsin in the early 1980s, Dr. Race Foster and Dr. Marty Smith have become the nation's foremost authorities on pet care and education, earning an unmatched reputation for the scope of their veterinary expertise on dogs, cats, fish, birds, reptiles, pond life, and small animals.

About Coremetrics

Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 500 clients and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy.

CONTACT: Jane Paolucci of Coremetrics, +1-605-762-1427, or jpaolucci@coremetrics.com

Web site: http://www.coremetrics.com/