Vic: RACV takes Alfa Romeo to Ad Standards body

AAP General News (Australia)
12-09-2001
Vic: RACV takes Alfa Romeo to Ad Standards body

Victoria's key motoring lobby group is to refer an Alfa Romeo advertisement to the
Advertising Standards Bureau, saying it gives tacit approval to driving at high speed.

The Royal Automobile Club of Victoria has also called for a code of practice for car-related
advertising, such as those adopted in several European countries.

It says a rewrite of the Festival of Speed advertisement had failed to pay more than
lip service to its concerns.

RACV manger public policy, Dr KEN OGDEN, says the Festival of Speed headline is still
being used and no real attempt has been made to change this highly irresponsible campaign.

Alfa Romeo has defended the advertisement, saying it takes safety extremely seriously
and for that reason agreed to a rewrite after hearing of the RACV's concerns.

AAP RTV sjg/klw/klw/wz

KEYWORD: ALFA (MELBOURNE)

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